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2009
July
14

Press Centre

Press Release

Confident buyers get bolder online - £24,000 paid for a Mughal ivory handle bought through the-saleroom.com

London, 14 July 2009

On June 30 at Holloways auctioneers of Banbury, Oxfordshire, a carved Indian Mughal ivory khandjar handle sold for £24,000 to a buyer bidding live via the internet. It was the highest recorded sale in the first six months of 2009 for the-saleroom.com, the leaders in UK of live online antiques bidding.

The 6in (15cm) long handle, which was modelled as a panther's head with a collar of bell-flowers and raised palmetted decoration to the bifurcated hilt, was consigned by a local Indian family, who had owned it for sometime. Thought to date from the late 18th or early 19th century, the handle was in good condition, and was estimated to sell for £1200-1500.

But, having been spotted by a private collector before the bidding began, the online buyer located in London then outbid other interested trade and private buyers in the room, to buy it eventually for 20 times its estimated price. Nick Williams, owner of Holloways, said: "Before the sale, we thought it might make around £10,000, but I don't mind admitting I never thought it would make as much as £24,000."

The sale of the Mughal ivory khandjar handle is not the only evidence that buyers are increasingly prepared to pay large sums during live auctions online if the circumstances are right.

In the last three months alone, sale prices for items sold at live auctions on the via the-saleroom.com have included:

  • $26,000 paid by a US buyer for an American Arts & Crafts table in May at Treadway Toomey Galleries auctions in Oak Park, Illinois;
  • $31,000 paid by a bidder in China for a rare silver pattern dollar from Yunnan Province, sold in Hong Kong;
  • £14,500 paid by a buyer from Germany for a Mediterranean seascape oil painting sold by Canterbury Auction Galleries in Kent.

And in November 2008, a bidder paid £38,000 for a cello via a live auction on the site. "Our improved technology and better after-sales service are helping to build buyers' confidence," said Anne Somers, Chief Executive of ATG Media Ltd, who own and operate the-saleroom.com. "Bidders know that they are buying from established bricks-and-mortar auction houses and can see and hear the action as it takes place in the saleroom. Sellers know that only officially-registered, bonafide bidders can compete for lots. Private collectors are becoming increasingly comfortable with buying online - a trend likely to continue for some years to come."

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Notes to editors

ATG Media Ltd

ATG Media's core business is the weekly publication of the Antiques Trade Gazette - essential reading for anyone involved in the art and antiques business. For nearly 40 years, the newspaper has been an integral part of the auction community, bringing together buyers and sellers of art and antiques. In 2006, ATG Media expanded its range of services in line with changing industry needs by launching an online service, the-saleroom.com, where bidders can view hundreds of catalogues and participate in live auctions using live audio and video links. This proprietary interactive platform designed exclusively by the team at ATG Media also powers a second site, ibidder.com, an online auction site of non-antique items. ATG Media Ltd was created in October 2008 following a management buyout from DMGT.

the-saleroom.com

the-saleroom.com provides a complete range of online services for buyers and sellers of art and antiques at auction, including the UK's leading facility for live online bidding. The site publishes a wide range of catalogues for upcoming sales, giving full details of the sale contents and highlighting star lots in each catalogue. The majority of catalogues are heavily illustrated. Using a market leading proprietary technology platform, the-saleroom.com dominates the UK market in LIVE online auctioneering, with over 110,000 regular bidders now using the site. Thesaleroom.com is a wholly owned subsidiary of ATG Media.